“Playa Mujeres is a new kind of development that was not initially oriented to tourism,” says Ximena de Cordova Cole, public relations manager for the Cancun CVB. “Now there are a lot of hotels that offer a different side of Cancun because they are so far from the Hotel Zone. The beach is difficult to access from the road, so it is much quieter than Cancun.”
Playa Mujeres is located about 25 minutes north of Cancun’s airport. The luxury beach destination has managed to remain in the shadows while Cancun has danced in the spotlight. Currently there are just a handful of hotels in the area, which is what has kept it so exclusive. Secrets has a resort there, as well as the Excellence Group, which has three hotels: Beloved Playa Mujeres, Excellence Playa Mujeres, and Finest Playa Mujeres. Coming in November, AMResorts will open a Dreams Playa Mujeres hotel, as well.
The area of Playa Mujeres is really designed for luxury travel. The community is home to one of the best golf courses in Cancun, the Greg Norman-designed Playa Mujeres Golf Club, and the marina is just steps from the lobby of Beloved Playa Mujeres. From the nearly private stretch of beach, hotel guests have a straight view across the water to Isla Mujeres, and many of the hotels offer excursions to the island, whether to relax, snorkel, fish or swim with whale sharks.
Exclusivity really is the theme in Playa Mujeres. Unlike in Cancun, a walk down the beach won’t lead to hotel after hotel. The population is a fraction of Cancun’s, so unwinding on the beach really is just about that. Entertainment outside of the hotels in Playa Mujeres is limited, but if guests are in need of frenetic nightlife, shopping or dining, the Hotel Zone is about 10 minutes away by car. Playa Mujeres is also about 10 minutes away from downtown Cancun, so if travelers are looking for a taste of “authentic” and “local” Cancun, it’s very easy to access, as well.
Bottom line: Recommend Playa Mujeres for your couple or family clients who are looking for a resort experience in Cancun that is close to the airport, minus the throngs of other tourists and the high, intense energy. It is an affluent, laid-back destination, where all-inclusive luxury sets the tone.
Rates includes taxes and are for private transfers